
The aim is to raise awareness of the full range of options and to increase people’s knowledge and understanding of what route to take for a particular symptom or condition.
Unlike some other public messaging, this campaign takes a user-centred approach. It starts with the person’s problem and maps out a clear route to a solution.
At the heart of the campaign is an illustrated guide, co-produced with local communities. This January, the guide will be distributed directly to households and in public places, and in key community locations, including pharmacies and libraries.
A digital version of the guide is also available via the South East London Integrated Care System (SELICS) website here: New: Guide to healthcare - South East London ICS
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